Well, I totally crushed my first attempt at the 2 Startups, 12 Months challenge—if by “crushed” you mean “spectacularly failed.” 😅 But hey, failure is just success in disguise, right? A very, very convincing disguise.
So here I am, back at it again, because apparently, I didn’t learn my lesson the first time. This time, I’m tackling dueltasks.com and summatube. Why work on one startup when you can double your chances of chaos with two?
And because every ambitious journey needs impossible-sounding goals, here are mine:
- Hit $80K MRR (because passive income is just a couple clicks away, right?)
- Acquire 80K users (or, you know, eventually… after my mom and her book club join)
- Get approved on the App Store (because I’m sure Apple loves reviewing apps from sleep-deprived developers)
- Travel to 8 countries (Zoom backgrounds count, don’t they?)
- Make 8 YouTube videos (documenting my inevitable descent into startup-induced madness)
# DuelTasks Metrics for 80K MRR
- **MRR:** $80K
- **ARR:** $960K
- **Active Users:** 4K - 8K
- **Churn Rate:** 3-4% (monthly)
- **CLTV:** $240 - $720
- **CAC:** $80 - $240
- **DAU:** 1.2K - 3.2K
- **MAU:** 2.4K - 4.8K
- **Conversion Rate:** 2-5%
- **ARPU:** $10 - $20
- **Growth Rate:** 10-15% (monthly)
Why 8? Cuz 2024 -> 2+2+4=8. And also Rails 8.
This time we’ll reverse the Build flow to avoid the build trap.
So in Iteration 1 we build then market (B->M), but this time we’re going to market then build (M->B).
Let the chaos begin! 😅
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